Persian illumination · 16th century
Persian
Tazhib
Gold, line and patience. In the illuminated frames of Persian manuscripts, ornament itself becomes a garden.
Felores — Floral for Memories
Florals for memories
Because beauty is fleeting.
Art makes it endure.
Our promise
Because beauty is fleeting. Art makes it endure. Felores makes it stay.
Our story
For centuries, flowers have been captured through art
— painted, illustrated, framed and preserved as expressions of beauty, emotion and memory.
Felores continues this timeless tradition in a new form. Inspired by iconic floral artworks from different eras and cultures, we reinterpret flowers through a distinctive visual language, bringing together botanical beauty, contemporary craftsmanship and the ornamental heritage of Persian art.
Each flower becomes more than a decoration. It becomes a preserved moment — a lasting expression of nature, art and memory.
Art makes it endure
Inspired by the masters
Five moments in the long history of painted flowers — and the language Felores draws from them.
Persian
Dutch Golden Age · 1573 — 1621
Ambrosius
Bosschaert
He gathered flowers that never bloom in the same season into a single vase — a bouquet that could only exist in paint, and so would last.
Impressionism · 1840 — 1926
Claude
Monet
Light caught in a single afternoon: petals dissolving into colour, a moment painted before it could pass.
Post-Impressionism · 1853 — 1890
Vincent
van Gogh
In Arles he painted sunflowers again and again, so that one short summer would never end.
Felores · Today
Florals
for memories
A distinctive visual language that brings together botanical beauty, contemporary craftsmanship and the ornamental heritage of Persian art.
Inspiration
Every piece begins with a painting
We start from the masterpieces — Van Gogh’s sunflowers, his oleanders — and rebuild their flowers in our own language: soft petals held by a quiet geometry. These signature prints wrap every Felores piece.
Original — the painting, as the master left it. Felores — drag across to see it reborn as our signature print.
Vincent van Gogh, Sunflowers, 1888 — reinterpreted by Felores
Palettes
A colour for every memory
Every Felores piece is composed in one of five palettes, drawn from the flowers themselves. Choose the one that feels like your moment — and see it carried through our signature prints.
Collections
Four collections, framed like an illuminated page
Each collection begins with a painting and is composed by hand to keep its colour and form — then framed in the ornament of Persian illumination, ready to be given and kept.
Journal
Notes on flowers, art & memory
Stories from the studio: the paintings behind each edition, the craft of flowers that stay, and the moments people keep with them. All stories
The first stories are still being pressed between pages. Come back soon.
Florals for memories
Make a memory stay.
Commission a Felores piece for the day you never want to fade — a wedding, a birth, a farewell, a beginning.