About us

Felores reinterprets the flowers of great paintings — and makes them to stay.

A Felores florist in an olive apron embroidered with the FLORES wordmark, arranging white flowers

Our story

Because beauty is fleeting

For centuries, flowers have been captured through art — painted, illustrated, framed and preserved as expressions of beauty, emotion and memory.

Felores continues this timeless tradition in a new form. Inspired by iconic floral artworks from different eras and cultures, we reinterpret flowers through a distinctive visual language, bringing together botanical beauty, contemporary craftsmanship and the ornamental heritage of Persian art.

Each flower becomes more than a decoration. It becomes a preserved moment — a lasting expression of nature, art and memory.

Memory

We have always kept what we love

A family photograph. A letter sent home. The first picture ever taken. People have always found ways to make a moment stay — Felores is our way of doing it with flowers.

A large family gathered for a portrait, mid-twentieth century
A family portrait
A handwritten letter dated California, 1849
A letter home, 1849
A worn French civil certificate from the 1790s with seals and signatures
A certificate, Paris, 1790s
View from the Window at Le Gras, the earliest surviving photograph
The first photograph, c. 1826
An orange chrysanthemum
A chrysanthemum, kept

How a piece is made

From a painting to your keepsake

  1. I

    A painting

    Every piece begins with a masterpiece — and the flowers its painter could not let go of.

  2. II

    A composition

    We draw the bouquet’s form: soft, organic petals held by a quiet geometry, so it keeps its grace.

  3. III

    A keepsake

    Composed by hand in a Felores palette and made to stay — for years, not days.

Detail of sunflower heads painted by Vincent van Gogh The same sunflowers rebuilt by Felores from arcs and geometric planes

Our heritage

The frame is part of the flower

Persian Tazhib — the art of illuminating manuscripts with gold, line and patience — is one of the most refined visual languages of Iranian art. It shapes how every Felores piece is framed, wrapped and given.

The corner of an illuminated Persian border with geometric medallions
A gilded manuscript page with a painted bird among vines

Every Felores piece is composed inside a frame drawn from the illuminated pages of Persian manuscripts: arches, medallions and scalloped borders that once held calligraphy and gardens of gold.

The frame brings precision to the softness of the flower — and gives works from different eras and cultures a single, shared home.

See the editions

What we make

Flowers for the days you want to keep

From a single bouquet to a whole celebration, every Felores piece is composed by hand, wrapped in our prints and made to stay.

A bouquet of burgundy velvet spider lilies tied with a cream ribbon

Signature bouquets

Hand-tied bouquets composed after the masters — chosen from our four collections and made to keep their colour and form.

A florist arranging flowers in a room hung with framed paintings

Bespoke pieces

Bring us a painting, a palette or a story, and we will compose a one-of-a-kind piece around it.

A bouquet of white lilies and red blooms held against a dark coat

Weddings & occasions

Weddings, births, anniversaries and farewells — florals for the moments that deserve to stay.

A large geometric flower in rose, coral and green, built from overlapping circles

Sustainably
for
ever

Made to stay. A Felores piece keeps its shape, its colour and its meaning long after the day it was given — a bouquet you never have to say goodbye to.

A florist arranging a large bouquet of orange chrysanthemums in a glass vase

Florals for memories

Keep the day you love.

Tell us about the moment — or the painting — you would like to keep, and we will make it stay.